Why culture is more important than strategy.

It can be tempting for businesses to over-emphasise the focus on strategy whilst inadvertently underplaying the power of culture.

I would argue that culture is in fact more important than strategy.

Culture is all about the psychology, actions and beliefs of a group of people.

I believe there are two definitions of the kind of culture that creates momentum for any business.

The first one is that "culture is what happens when the CEO leaves the room".

And for the second one, please connect yourself to the rest of the article, here.

Enjoy your reading!

Photo Mimi Thian for unsplash.