Want a corporate innovation hit ? Then answer the why, the what and get a confortable budget !

Innovation process often fails and is never easy to implement within companies.

What are the key factors to succeed ?

- Innovation is not an aim in itself and innovation needs to be linked to your strategy : it is the WHY.

- You need a nice budget to launch innovation processes in order to get big enough portfolio of projects.

You want to know more ?

Read the interview from Rob Chapman, Chief Executive and Cofounder of Founders Intelligence.

Photo Skye Studio