Berlin-based startup Sennder has acquired Uber’s European freight business in an all-stock transaction that will see the freight forwarder extend its dominance in the European market.
As part of the transaction, sennder will become a minority shareholder in Uber and the companies have agreed to a customer referral programme, where sennder will refer US freight customers to Uber and vice versa.
The question at the end, with all divestments made, is : what will remain @ Uber at that end ? What will be its business model to finally become sustainable ?
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Photo Frank MacKenna for Unsplash
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